Brand Core
Contents
About Me
I am Ecuadorian. I am interested in music since I was 6 years old. I got my bachelor’s degree in arts (music) at the age of 17 at the Jaime Mola Music Conservatory and began my studies in Design at the Universidad Católica de Quito. I am a graphic designer with a Cum Laude master’s degree from the Universidad de Palermo in Buenos Aires, Argentina.
Our W's
Who we serve?
What we do?
Why?
How?
When?
Where?
Definitions
Vision
My vision is to create value by building a community where humans structure and execute their ideas, with support and innovation, to improve their living.
Mission
Help young professionals, entrepreneurs, business people, and small businesses grow and elevate their status quo through creative thinking.
Philosophy
I believe that to make a lasting impact, one must embrace change and actively seek to create it. I push boundaries, reimagine possibilities, and elevate every project I undertake, using conscious creativity and focused innovation as the engine of progress to build a better, more inspired world.
Purpose
I aim to inspire individuals and businesses to challenge their standards by blending art, creativity, innovation, and design while building cultural identity and expression to create a meaningful impact and authentic connections with their audiences.
Manifesto
Benefits & Capabilites
My services and products go beyond aesthetics; I create value by combining knowledge, artistic creativity, cultural expression, and strategic innovation to build businesses that grow sustainably.
Business Strategist
Brand Specialist
Composer
Educator
Music Composition
As a composer, my work is deeply rooted in personal and cultural expression. I focus on creating music that tells stories, evokes emotions, and honors traditions. My compositions span a variety of styles, from nationalistic pieces like the Ecuadorian Pasillos to contemporary works that push the boundaries of traditional forms. I also contribute to musical blogs and research publications, exploring the intersections of culture, history, and music theory.
- Custom Music Composition
- Score Writing for Performances and Recordings
- Music Arrangements
- Music Consultation and Research
Business Development
With a deep understanding of design and business, I offer design-focused business development consulting that helps identify opportunities, improve brand perception, and implement technology that drives engagement, customer loyalty, and profitability. I work with businesses to align their brand strategy with their business goals, ensuring design becomes a strategic asset.
- Creative Thinking
- Business Image Consulting
- Brand Audits and Identity Assessments
- Development of Marketing and Communication Strategies
- Product and Service Design Strategy
Design
As a graphic designer, I translate ideas into powerful visual experiences that communicate effectively and engage audiences. My designs maintain a consistent and impactful message from print to digital media. With an eye for detail and a deep understanding of design principles, I craft functional visual storytelling that enhances your presence across various platforms.
- Print & Digital Design
- Packaging and Label Design
- Marketing Collaterals
- Editorial Design
- Website and Interface Design
Branding
I specialize in building brand identities that capture the essence of your mission, values, and culture. Through strategic research and creative design, I craft business visual languages with a strategy that connects and positions your idea in the correct audience space.
- Corporate Identity Design
- Brand Strategy and Positioning
- Brand Guidelines Creation
- Business Model and Branding Alignment
- Cultural Branding for Market Relevance
Teacher and Mentor
As a passionate educator and mentor, I guide young designers, entrepreneurs, and business people to unlock technical skills and the mindset needed to succeed in a dynamic and competitive environment. Whether in workshops, classrooms, or one-on-one mentorships, I focus on instilling creativity, innovation, and strategic thinking over topics like design, branding, entrepreneurship, and design thinking, with a focus on real-world applications and sustainable impact.
- Design and Branding Workshops
- Mentorship Programs for Entrepreneurs and Designers
- Guest Speaking at Conferences and Events
- Creative Problem-Solving and Innovation Coaching
- Design Thinking and Applied Technology Training
Helping Talents Grow
Unique Value Proposition
Bridging Creativity, Culture, and Business Strategy.
