Branding Portal Menu

The Logo

This section helps us use our logo for various visual communication materials. It establishes standards and guidelines for consistency in the logo and our Corporate Identity. It doesn't dictate design decisions but assists in creating materials, knowing that our logo is the foundation of our visual language.

Concept

The design of 19th-century piano sheet music book covers reflected the artistic and cultural trends of the Victorian era, blending elegance, craftsmanship, and ornamentation. Key elements of these designs included elaborated typography, decorative flourishes and ornaments, engraved illustrations, monochromatic or minimal color schemes, and symmetry and balance. These covers were visually appealing and served as collectible art objects, mirroring the elegance and refinement of the music they encased.

Keywords

Passion
Classic
Knowledge

Graphic Strategy

Color Psychology

The black, gray, and blue colors create a powerful, balanced brand identity. They signal a serious and cutting-edge professional environment, projecting professionalism while emphasizing innovation and energy.

Washed Black
Basic
Methodical
Efficient
RGB: 36 36 36
HTML: #242424
CYMK: 71% 65% 64% 71%
Timeless Gray
Classical
Logical
Deliberated
RGB: 148 148 148
HTML: #949494
CYMK: 44% 36% 37% 2%
Bright Blue
Energy
Impressive
Movement
RGB: 0 36 245
HTML: #0024f5
CYMK: 87% 77% 0% 0%

Typography

The Playfair type family is a serif typeface known for its elegance, readability, and sophisticated aesthetic. Inspired by the transitional design of the late 18th century, Playfair features high contrast between thick and thin strokes, giving it a classic yet modern feel suitable for a refined and distinguished look.

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VIS Brand
VIS Brand
VIS Brand
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Abc
Playfair Display is a multi-weight type. Designed by Claus Eggers Sørensen.

Logo Usage

Clear Space

Clearspace is defined as the area around the logo that is free of other elements (including page or other surface edges). A clearspace of a “e” prohibited and “th” restricted from the logo is recommended.

Logo Compositions

These are pivotal for ensuring the adaptability and effectiveness of a brand across diverse platforms. These variations enable seamless integration on digital screens, print materials, merchandise, and promotional items, ensuring clarity and impact at various sizes and orientations.

Minimum Size

This logo size scale is the specific guideline for reproducing our symbol over any surface depending on available white space. These compositions should be selected based on two criteria: Readability, given by the media, and the reproduction or printing process chosen.

Official Logo

The logo is a combination of text, images, symbols, and colors that distinguishes my brand and name from my competitors. It serves as a visual representation that creates a connection with my audience or customers.
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Primary Color Logo
Secondary Color Logo

Accent Color Icon

White Color Logo
Black Color Logo
Seasonal Color Logo

Icon

Think of my icon as a brand’s stylistic extension. Once the big picture of a brand’s messaging has been established, icons serve as visual tools that help carry out the same message. Icons are also useful elements that can be consistently used across diverse platforms.

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Primary Color Icon
Secondary Color Icon
Accent Color Icon

White Color Icon

Black Color Icon
Seasonal Color Icon

Enclosed Icon

Primary Color Icon

Secondary Color Icon

Accent Color Icon

White Color Icon

Black Color Icon

Seasonal Color Icon

Color Guide

Every application of our logo should strengthen and reinforce the organization’s positive image. The logo is a fixed design element that may not be edited, but the color composition may change depending on background images, colors, or materials.

White

Primary Color

Secondary Color

Accent

Black

Seasonal Color

N/A
N/A
N/A
No assigned

N/A

N/A
N/A
N/A
No assigned

N/A

N/A
N/A
N/A

Do's & Dont's

To ensure that my logo is always recognizable, it must
be used consistently, with discipline and precision.
The power of a logo is easily weakened by its incorrect use.

X

No Compress

X

No Expand

X

No Blur

X

No Borders

X

No Skew

X

No Flip

X

No Arbitrary Rotation

X

No Crazy Colors

X

No Incomplete

X

No Art Filters

X

No Shadows

X

No Outlines

Brand Core
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The identity
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Jorge Luis Valverde is a Business Consultant focused on branding, marketing, and innovation through design thinking. He has been an educator as a lead teacher, facilitator, and talent guide.

Also, he is an artist who has explored music composition, piano performance, technical and critical writing, mural painting, and digital and traditional illustration.

©2024 by Jorge Luis Valverde, DBA Kreathink Developments LLC
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