The Brand
Contents
Brand History
I am Ecuadorian. I have been interested in Music since I was 6 years old. I got my bachelor’s degree in arts (Music Performance) at the age of 17 at the Jaime Mola Music Conservat. I began my studies in Design at the Universidad Católica de Quito. I am a graphic designer with a Cum Laude master’s degree from the Universidad de Palermo in Buenos Aires, Argentina.
In the field of Music, my nationalistic compositions stand out, such as the Pasillos from the Escenas Ecuatorianas series, I contribute to musical composition sites and specialized blogs with research articles and papers on various matters. I publicly premiered more than 15 works and have participated alongside renowned artists in academic, traditional, and sacred music recitals. Finally, I have performed works by Mozart, Bach, Beethoven, Liszt, Morton, Longhair, and Roberts, among others, in various styles varying from Renaissance to jazz.
In the field of Design, I specialize in Business Image. I have worked in Design studios in Buenos Aires and as a consultant for clients like Pepsi® Co., Clarín®, Green Peace®, ESPN® Latin America, American Express®, and Orange® Spain, among others. Later, I obtained the Cum Laude recognition for my Master’s Degree in Design for my book “Del Emprendimiento a la Microempresa,” published by the Editorial Académica Española for the European Community.
Kreathink® started as a design studio with which I successfully delivered projects for Casa Brasil®, Only® by Exofrut®, Fundación Terranueva, IMDQ, Coperor Capital®, InterRe®, Tranquility Health®, Berkeley® Music School, TexCaz®, Sterling Treaty Re®, among others. I am a teacher and workshop facilitator. I participated as a guest speaker in national and international congresses like Cromía, Innova 2017, MetroDesignWeek, UPCycling, SID8, Creative Mentoring by El BuenTrip®, Congreso Internacional de Diseño, Networking DC, and Diseño en Palermo by Universidad de Palermo.
I have been a mentor in some international missions on topics like entrepreneurship, Design, design thinking, communications technology, and business and personal image management in the United States, Ecuador, Kenya, and Argentina. My professional career has ranged from graphic designer, marketing director, or MarCom department manager to chief marketing officer and government board member for some organizations.
I am developing my venture companies and helping entrepreneurs and SMEs design their businesses from scratch.
At Kreathink®, my first company, I participate as a member of the Governing Body, helping Design, organize, and manage the company’s products and services. It is headquartered in Cheyenne, Wyoming, and has satellite offices in Texas and Quito. Pannostro, Presenzza®, and Harmony Pathways® are my current projects that I am working on with some great partners, colleagues, and collaborators to serve people, groups, and local communities to improve their living through creativity, research, human experiences, and education.
Brand Values
Our brand values constitute the meaning that we want our work to have. Therefore, our brand values reflect what’s fundamentally important to us and our collaborators.
Excellence
Excellence is the cornerstone of my brand, reflected in my unwavering commitment to quality, attention to detail, and continuous improvement.
Passion
I care profoundly about my clients’ success and am committed to helping them achieve their goals through effective branding.
Empathy
We are approachable and easy to work with, creating a warm, welcoming environment for our clients to understand their reality.
Curiosity
I continuously learn and experiment, pushing my boundaries to keep my work fresh and relevant while adapting to new trends and insights in my field.
Creativity
I believe in the power of original ideas and creative thinking to inspire and engage audiences.
Precision
I pay meticulous attention to every detail, ensuring my work is executed flawlessly and aligns with my client’s objectives.
Knowledge
Knowledge drives informed, strategic decisions and empowers clients with insights to continuously learn and deliver meaningful, impactful results.
Brand Positioning
Objective
To build a professional personal image that conveys a hard-working commitment to creating value through business consulting, branding, art, and high-quality products and services to help clients and communities accelerate their growth.
Internal Vision
My internal vision is to act as an idea designer who helps humans and businesses grow using creative thinking and logical yet accurate organization.
Tactics
My ideal clients: Entrepreneurs
I love working with entrepreneurs and visionary business owners in the growth stage of their startup or established company. These people are passionate about building a solid brand and understand the importance of aligning their business image with market trends and customer expectations. They are tech-savvy, open to innovation, and seek expert guidance in Branding, Design, Marketing, and technology to elevate their business.
They value strategic thinking, creative solutions, and efficient tools that streamline their operations, allowing them to focus on scaling their business. Confident yet pragmatic, they always look for ways to stand out in a competitive market and position their brand as modern, professional, and memorable.
Small and Mid-sized companies, too!
My ideal client is also a mid-sized company experiencing growth and already having a strong presence in its industry. A forward-thinking management team leads this company and values consistency in its messaging and visuals across various platforms. They seek expert Branding, Design, and Marketing guidance to enhance their competitive edge and streamline their internal processes. They are comfortable with technology and are eager to adopt innovative tools to improve brand management and communication.
They are focused on long-term growth and aim to align their business image with modern, industry-leading standards. They ensure a cohesive and impactful presence across all channels while optimizing workflows.
Market/Niche Space
Branding plays a critical and increasingly sophisticated role across industries as businesses realize the value of a strong, cohesive brand in an intensely competitive marketplace to create meaningful connections with customers, build trust, and drive long-term loyalty.
Branding niche services are strategic processes that touch on brand identity, positioning, messaging, storytelling, and customer experience. The branding market spans various industries, including retail, technology, healthcare, finance, and consumer goods, each demanding industry-specific knowledge to tailor brand strategies effectively.
The shift towards brand transparency and corporate social responsibility has transformed branding from a primary marketing tool to a fundamental element of a company’s overall mission and values, aiming to achieve higher customer retention and a stronger market position.
Opportunities
I see great opportunities in the growing branding and design development demand, especially among startups. My background in music and storytelling allows me to create engaging experiences and expand my mentorship and educational initiatives globally.
- Growing Demand for Branding and Visual Identity
- Expanding Market for Business Development Consulting
- Rising Importance of Creative Storytelling
- Niche in Cultural Branding
- Global Reach with Online Mentorship
- Opportunities in the Education Sector
- Potential for Collaboration with Art and Cultural Projects
Strengths
My strengths lie in my unique dual expertise in Music and Design, bolstered by national and international recognitions and an impressive portfolio with high-profile clients like Pepsi® Co. and ESPN® Latin America.
- Dual Expertise in Music and Design
- National and International Recognition
- Extensive Portfolio with Renowned Clients
- Specialize in business image and business model alignment.
- Recognized Educator and Mentor
- Multidisciplinary Approach
VIS Brand Personality
My brand embodies sophistication, mystery, and a love for the timeless beauty of artisanal craftsmanship. It appeals to individuals drawn to the elegance of the past yet appreciates a modern edge. This brand is for the dreamer, the artist, and the nostalgic soul who values quality, detail, and the subtle drama of black and white. It’s a brand that whispers of forgotten stories, artistic passion, and an unwavering commitment to style.
Attitude
Hobbies
Brand Expression
Our brand values constitute the meaning that we want our work to have. Therefore, our brand values reflect what’s fundamentally important to us and our collaborators.
Intelligence (Territory)
Kreathink®’s territory exists at the intersection of Branding, Design, Technology, Marketing, and Business, offering a holistic approach that empowers companies to build a robust ecosystem that inspires, connects, and evolves with the market. Our deep understanding of business dynamics allows us to create brands that are not only visually compelling but also aligned with our client’s growth objectives.
We drive innovation, simplify complex brand processes, and provide businesses with the tools and strategies to communicate their value clearly and confidently to the world. Kreathink’s territory spans the entire brand journey—from ideation to execution—pushing boundaries and delivering meaningful results, all while stimulating growth, trust, and long-term success for every client.
Tone and Voice
We work with fearless brands
Hello, we are Kreathink®.
What can we help you with?”
Great to have you here today
Let’s change the game…
Visual Expression
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